We add Monaco which is reachable from Nice airport, located 30 minutes away.
To get there, 45 international airports, high quality highways and a rail transport network open to competition since December 2020.
The 2 regions in France that host nearly 80% of Mice groups are Paris Iles de France and Provence Alpes Côte d’Azur.
Paris Iles de France
The MICE Industry (conferences, conventions, congresses, seminars, incentives) in the Paris region represents 16.4 million stays with an average duration of 3.8 days.
It is 390 places for seminars, conventions and congresses with more than 150 seats (47 above 1,000 seats), Paris is the leading congress destination. Every year in Paris, more than 1,600 events are organized, including more than 446 international trade shows.
91% of the visitor is a repeater; the professional traveller is a faithful of the destination.
At 71%, he wants to come back in 1 to 2 years (source: Paris Ile-de-France Regional Tourism Committee)
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Provence Alpes Côte d’Azur (capital of Marseille), including Monaco.
The Professional Meetings and Events Industry in the Provence Alpes Côte d’Azur region represents 6% of the tourist clientele, i.e. +1.7 million stays, generating 7.5 million overnight stays.
More than 6% of stays are for “Business” reasons. Professional meetings and events (business meetings, congresses, seminars, training courses, etc.) are becoming more and more important.
Average length of stay: 4.5 days compared to 6.6 days for a tourist who consumes “leisure” value!
The Provence Alpes Côte d’Azur region ranks third in Europe in terms of tourist capacity. The upper hotel sector occupies a predominant position and ranks 2nd nationally for establishments 4 **** and 5 *****.
With 25 congress centres and seminar centres from 150 to 2,500 seats (6 above 1,000), the Provence Alpes Côte d’Azur region is a leading congress destination! The region hosts more than 30 internationally renowned trade shows.
(source: Paca Regional Tourism Committee)
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