How to successful organize a professional event

How to successful organize a professional event

Organizing an event is often the best way to promote your company and develop your notoriety

By offering your customers or partners a professional event, you also give yourself the opportunity to positively influence your reputation and image. However, if your event is a failure, it will obviously have the opposite effect and will harm your company, hence the importance of leaving nothing to chance and do not hesitate to seek help from specialists in the perilous task of organizing the event.

The first steps in organizing a professional event

Step 1: Define the objective and target audience

The first step is to define the objective of your professional event. Would you like to stimulate or thank your employees? Develop team spirit within your company? Make your customers aware of your new offer? Find new partners?

Even if it is “simply” a matter of increasing your company’s notoriety, you still have to ask yourself the right questions, such as “what image do you want to convey? »

There is no point in organizing an event simply to organize an event. Once you have defined the objective of the event, you will be able to look more concretely at its organisation. The definition of objectives obviously determines the choice of the target audience, which in turn will determine the nature of the event.

Step 2: Define the theme and format of the event

Once you know clearly why you want to organize an event and for whom it will be intended, you can ask yourself about the nature and theme of the event.

For the format, there are many choices: breakfast, Networking evening, seminar, congress, incentive trip, exhibition, conference, seminar…

If it is an event of the conference type, the theme must primarily aim to transmit knowledge or know-how, to answer a question that the public asks itself. Be careful when choosing the theme, so as not to risk choosing a theme on which many other conferences are planned.

The choice of speakers depends of course on the target audience, for example, for a meeting aimed at your clients, choose a person from the company, while for an event aimed at an internal audience it is often preferable to choose an external person, preferably a well-known one.

How to successful organize professional event
How organize a professional event

Step 3: Set the date

Then comes the setting of the date. It must be suitable for as many people as possible. To do this, there are some basic rules to follow, such as not planning the event during school holidays, or during a bridge. Tuesdays and Thursdays are also more suitable for organizing professional events. Once you have a clear idea of the date it is necessary to ensure that no other events of the same type, which can compete with yours, take place on the same day.

The decisive step in the choice of location

The choice of venue will greatly determine the success of your event. To put all the chances on your side do not hesitate to look carefully at the offers available on the Internet to organize your event: seminars, congresses, conventions, incentives, incentive trips… Concretely, it is a question of finding the place that best suits your needs. Several offers are available on to help you organize your events but do not forget that the geographical location and ease of access are priority choices.

If you are looking for an idea of a different or unusual place for the meeting, it is better to talk together on the phone, to understand in depth your motivations and goals. We can be reached at +33 (0)1 44 54 54 9000

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