Six good reasons to attend a trade fair in France

Six good reasons to attend a trade fair in France

The success of the exhibitions continues unabated. For a SME, exhibiting is a passport to export, but not only.

Prospecting

Finding new customers, especially in the export market, is one of the main attractions of a trade fair. Over four or five days, an SME can meet as many potential French or foreign customers as possible. All this at a relatively low cost. According to a BPI Finance study, for every euro invested in trade shows, French companies generate 35 euros in export turnover.

Introduce new products

A trade show is the ideal setting to unveil a new product or service. The event, if well covered by the media, is a good launch pad. Provided that the exhibitor has provided a strong means of communication because it will not be the only one to present a new product. French-events.com and wedgewood.fr exhibit at Imex Frankfurt and Ibtm Barcelona.

Animations on stand, press relations, participation in a competition, tasting, evening where important customers or hosted-buyers are invited…. so many means of communication to be deployed to bring out your innovation and your services.

Building partnerships

Bringing together an entire sector or industry on the same site, the show can be an opportunity to forge partnerships with another company, a reseller, a distributor or an importer. For SMEs, it is now or never the time to develop their network, including internationally. This is how french-events.com has established relationships with 1dmcworld.com and wedgewood.co.uk

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Learn about your market

A trade fair is not only about increasing your turnover, but also about keeping you informed about the state of the sector and new trends. By visiting the stands of foreign and competing companies, you will be able to gather good ideas to adapt them to your own market, make your services evolve. Conferences or debates are also an opportunity to gather information.  Useful for a very small company that does not necessarily have the means to pay for market research and marketing.

Strengthen the company’s reputation

Having a stand also means giving the company the means to cultivate its image and improve its reputation. According to an Ipsos study for Viparis (2019), 27% of companies exhibiting at trade fairs consider that the fair is “the most effective way to improve the image”. Provided that its participation is accompanied by a well-oiled communication system, such as digital marketing.

Stimulate your teams

The challenge of internal communication is not insignificant. This is an opportunity to mobilize its troops, especially the sales forces, around an “international unifying event”. Some companies invite their best sellers to participate in trade fairs abroad. Ask French-events.com to manage all the logistics for your groups in France and focus on your salespeople and customers. 

The next step is to decide which trade show in france or fairs are worth attending, and which staff member(s) you will send.  

Choosing the right exhibition to attend can really contribute to your return on investment and make a big difference to your overall success. 

Now that you have decided to go into export markets and you are interested in France, all you have to do is decide on which trade fair or fair you will invest in.

Take the time to select the best option among the most important congresses and exhibitions in France.

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