“O” like Out of the box moments!
Experience with a large E is essential
The customer chooses a tailor-made trip above all to live a unique experience that fully meets his expectations.
Indeed, as one travel agent at Wedgewood.fr mentions, “We can offer him the type of accommodation he likes, the quality he wants to take.
For example, if an excursion does not please him at one place, it is cancelled and replaced by another. We adapt to everyone. In a tailor-made trip, the possibilities are therefore infinite and totally modular, making the experience unique for the participants of the group.
The trend is changing. The destination becomes the customer’s second wish. Experiential incentive tourism does indeed take precedence over the destination. The client wants to experience emotions, unusual things.
Visit french-events.com awesome samples of tailor-made experiences
Tailor-made travel is by definition the perfect opposite of package travel. The latter has targeted destinations that are now under attack by mass tourism. Tailor-made tourism innovates by offering new destinations that are still little known or almost untouched by tourism.
Last year, for example, Nîmes was a popular destination for tailor-made tourism. The Gard region is indeed much less touristy than the traditional Provence like Avignon, Aix-en-Provence generally offered in the South of France. Cannes and the islands of Saint-Honorat are also places that attract customers who are keen on tailor-made travel.
On the Atlantic side, a new tourist destination is emerging: Brittany. Very little known places are increasingly capturing this tailor-made clientele.
In France we also see the emergence of combined trips, i.e. trips where the customer discovers several regions. For example, Cantal and Provence on tailor-made trips are in high demand, as are Alps combined with Monaco.
However, Paris and London, which could be described as ordinary destinations, still attract customers as much as ever and are all the more attractive when it comes to tailor-made travel.
See all the combined trips possible in France with a max of 2 hours transfer between each destination
Bordeaux & Biarritz
Basque region in France & Spain
Starsbourg & Baden-Baden
Evian & Geneva
Annecy & La Clusaz
Aix-les-bains & Lyon
Camargue & Aix en Provence
Montpellier & Toulouse
Alps & Monaco
Cantal & Provence
Corsica & Riviera or Sardignia