What would you like to achieve by participating in this trade show? People attend trade shows for a variety of reasons, whether it is to increase brand awareness, establish business relationships, establish relationships with potential customers, generate sales, analyze competition, train staff or a combination of these multiple interests. There is no automatic answer, but understanding the desired outcomes will help you set specific objectives and guide the rest of your planning process.
The next step is to decide which trade show in France or fairs are worth attending, and which staff member(s) you will send.
Choosing the right exhibition to attend can really contribute to your return on investment and make a big difference to your overall success.
Finally, establish a budget and stick to it as much as possible. It is always important to have an idea of how much you are willing to spend in order to get the best possible return on investment.
Once your objectives and budget have been established, find out about previous trade show appearances and analyse their impact on turnover and the impact on customers.
After choosing your show and booking your stand, you may need assistance to organise your transfers, private restaurant reservations, equipment rentals and an evening where you invite customers and prospects.
It is at this stage that french-events.com intervenes to consolidate your investment on the participation in this exhibition.
Whether you sell or network, it’s important to know where you’re going to stay. It may seem strange to set priorities, but believe us, it’s important. It is not surprising that the hotels associated with the event also welcome a large number of visitors to the show. Choosing the right hotel could increase networking opportunities and appointments with key clients. If your hotel is within walking distance of the tradeshow, you can easily ask to meet potential customers in the hotel bar, the brasserie near the tradeshow, or book a private room at the hotel or restaurant: a quieter place to chat away from the hustle and bustle of the exhibition hall. As with any major event, the longer you wait to book your accommodation, the more limited you will be in terms of choice, location and especially availability.
Airport transportation for arriving attendees and exhibitors
There are many ways to use public transport, and it is fast, easy and economical. The best option for you depends mainly on the size of your group, the amount of luggage or display material you bring with you, and of course the cost. Below are examples of vehicles that we make available to travellers in the vicinity of most convention centres for their hotels and local airports.
Convention centre shuttle rides
Many shared ride buses can accompany up to 50 passengers per vehicle. This type of shuttle can be one of the best ways to save on your ride if you are traveling alone or with 1 or 2 other people because it will group passengers together who are traveling at the same time as you.
Private Vans or sedans
This is a great choice for business travellers who want a direct route with a door-to-door drop off and a professional chauffeur who can attend to their needs.
If you find yourself traveling with a large group, of 20 or more, then traveling to the convention centre or hotel together may be more cost effective with a chartered bus. With a large amount of luggage room and enough space to transport between 40-52 passengers this vehicle is great for keeping your group together in one place.